Beauty salons have proven to be a recession-proof industry across United States. Although sales had declined from 2008 highs due to the Great Recession, they remain robust with long term positive forecast. Even though during recessions, consumers tend to be more price conscious, spending continues to increase. With rising per capita incomes across the United States since 2015, beauty salons are booming with the industry generating $56.2 billion in the United States. Hair care is the largest segment with 86,000 locations. Skin care is expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care among American woman, but also specifically due to an increase in the market for men. The market is distributed widely across America, with a concentration in the Northeast and Midwest. There is also a growing trend in boutique salons popping up and leveraging online marketing to gain customers and compete with the franchise chains. The US Labor Department estimates employment in the United States will increase 20% between 2008–2014, with greatest employment growth from skin care specialists.