Beauty salons became popularized during the 20th century, alongside men's barbershops. These spaces served as social spaces, allowing women to socialize while having their hair done and other services such as facials. Wealthy women still had hairdressers visit their home, but, the majority of women visited salons for services, including high-end salons such as Elizabeth Arden's Red Door Salon.
Major advancements in hairdressing tools took place during this period. Electricity led to the development of permanent wave machines and hair dryers. These tools allowed hairdressers to promote visits to their salons, over limited service in-home visits. New coloring processes were developed, including those by Eugene Schueller in Paris, which allowed hairdressers to perform complicated styling techniques. After World War I, the bob cutand the shingle bob became popular, alongside other short haircuts. In the 1930s complicated styles came back into fashion, alongside the return of the Marcel wave. Hairdressing was one of the few acceptable professions during this time for women, alongside teaching, nursing and clerical work.