Waxing is the process of hair removal from the root by using a covering of a sticky substance, such as wax, to adhere to body hair, and then removing this covering and pulling out the hair from the follicle. New hair will not grow back in the previously waxed area for four to six weeks, although some people will start to see regrowth in only a week due to some of their hair being on a different human hair growth cycle. Almost any area of the body can be waxed, including eyebrows, face, pubic hair (called bikini waxing), legs, arms, back, abdomen, knuckles, and feet. There are many types of waxing suitable for removing unwanted hair.

Strengths

The company's use of the social media is expansive and, thus, in line with their international operations. It means that they are accessible to all customers indiscriminate of their location or nationality.Their most effective marketing platform has turned out to be the cheapest one available and yet they do not take it for granted. Unlike other companies that have considered social media marketing as an additional alternative to the traditional media, Toyota is actually invested in this sphere, thus, they are able to reap more from its outcomes.

Another considerable strength is the efficiency of the social media response team. Customers need to be able to get the responses to their questions and concerns as fast as possible and the response team at Toyota ensures that this happens in real time. Consequently the customers are more engaged, making them more loyal due to customer satisfaction that comes from effective customer interaction. The wide range of social media tools used by the company is also a strength in that they are able to reach far too many customers regardless of their preferred social media sites.

Weaknesses

When it comes to the use of the social media, the Toyota Company has no weaknesses in that they have been innovative enough to make the best out of this opportunity.

Opportunities

While the official Facebook and twitter platforms with an international following are effective, the company may also look into the local chapters and try to popularize them so as to bring the social media marketing initiative closer to the ground. It may be more effective for the customers to interact with the very personnel that they are likely to find when they visit a dealership or a show room within their vicinity.

Threats

The automobile industry is a highly competitive one and the other companies are slowly catching on in the social media marketing wave. This means that Toyota needs to keep innovating in order to stay ahead of the competitors.

Conclusion

Having considered how far the company has come with the social media platforms, it is quite important to note that they have done an exceptional job by taking advantage of a totally social platform and turning it into a marketing opportunity. It has heavily impacted the business performance of the entire organization. With regards to improvement, the company first of all needs to localize the social media and seek to get the local dealers to engage their customers at the grassroots level. The Toyota Motor Corporation should also consider having more localized content in their videos as opposed to focusing on the west. There are customers from other parts of the world watching those videos too and, thus, a varied experience would do much better. The last recommendation would be about the management of the social media response. While it is impressive that the company saw it important to dedicate a department to the social media it would be more effective if all the employees actually get engaged with the customers for a holistic effect of engagement.

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