Some people modify their pubic hair either to fit in with societal trends or simply as an expression of their own style or lifestyle, while others object to any styling or do not practice it because of cost considerations.[12][13]

"Natural" (also known as "au natural" or "bush") refers to pubic hair that has not been removed, trimmed or styled at all.[14] "Trimmed" or "cut" refers to pubic hair that has been shortened, but not completely removed other than shaving the inner thighs. Some women trim, but keep hair on their labia, while removing the pubic hair on the mons pubis. Pubic hair may be styled into several basic styles[4](p139)[15][16] which are often referred to by different names.[17] Salons often use their own unique names for common types of waxing, for example referring to a Brazilian with a "landing strip" as a "Mohican" or a "Hollywood" as "Full Monty".[18][19]

The three major types are described below:

  • The full bikini or the European is the removal of pubic hair except for a small amount on the mons pubis.

  • The moustache is the removal of pubic hair except for a wide, rectangular patch just above the hood at the top of the genital slit. This is sometimes called "Hitler's moustache", or "Chaplin's moustache".

  • The heart is the shaping of the main pubic tuft into a heart symbol and may be dyed pink.

  • A thorough research led the research team to the conclusion that though expensive, the best solution to the HEMA concerns would best be addressed by redesigning and reconstructing the company's website. This new web concept will include a modern and clean landing page, clear menus, and better organization of the content, as well as a better design of icons on the website. In order to actualize the redesigning of the official website, there are a number of steps to be followed in order to be both efficient and effective. The process is divided into five stages, which include developing a concept, designing, coding, testing, and launching.

  • The concept stage is covered in this portfolio. It involves the collection of data and all relevant information that can help in understanding and comprehending the problems facing HEMA and how the research team can manage those issues. It involves addressing all available options considering the go and no-go zones that will be involved in redesigning and reconstructing the website.

  • The designing stage will involve coming up with a wireframe of the website. The wireframe presents a visual structure of the website that includes content to be added to various web pages and the location of various icons. Additionally, it will include some other peculiarities such as navigation paths through various pages in addition to the general organization of the products on the website.

  • At the coding stage, programming of the website will take place. The purpose is to ensure that the website is not only user-friendly but also safe and secure for online shopping. Based on these requirements and some additional tasks, programmers will determine the most appropriate programming language for developing an online shop.

  • The product of the web developers will then go to the testing stage. Various tests will be conducted on the website in order for the research team to be able to determine whether the redesigned website is able to meet the objective previously set and whether it will be more appealing than the one that HEMA is currently using. At this stage, and before the website is finally launched, any concerns will be addressed. The employees will be trained and informed about all the changes made to the new website in order to ensure that they clearly understand and can properly use the website and, at the same time, are able to guide a user through the system. While the main objective is to ensure that clients get an easy time while using the website, developers will also ensure that the redesigned product does not have any negative impact on the morale of the company's employees. The webpage will then be launched after a detailed consideration of whether the new website in better, safer, and securer than the previous one.

  • Wireframe of the Web Concept

  • The wireframe of the web concept presents the layout of the website; it majorly focuses on the interface elements. In this case, a three column layout has been selected to ensure that the website effectively communicates with the users. With this layout, more information will be relayed without necessarily making the website experience information overload. The following elements have been considered:

  • Website header. The website header will use the metadata of the company, simply stating HEMA Shop. The consideration is to retain the red ribbon, which also acts as the company's logo. It will appear on every webpage of the website.

  • In addition, the menu bar will have the Home, Products, Physical Stores, Payments, and the Contact Us icons in order to ensure that the visitors can easily access all the relevant information. Additionally, there will be a select-region icon above the main menu, which will be clearly marked out with flags of various countries, in which the company operates, and the search section will be situated next to it.

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  • Ordering system. The ordering system will be retained whereby a user will access it by clicking on the product icon. When ordering, a client will be able to see all the physical stores where pick-ups can be made and, at the same time, he or she will have an option of home delivery that will be clearly indicated in the ordering system. For delivery, the fee charged will depend on the clients' location according to the current flat rate.

  • Webpages.

  • Home. The homepage will include a slideshow with the major categories of products that HEMA trades. By clicking on a product in the slide show, a visitor will be redirected to a webpage containing the items of that category. The Home tab will be highlighted on the menu bar indicating that users are currently on the home page. To the left, there will be a brief message acquainting a client with the company and what it does. There will also be a sub-menu highlighting various sections of the home page.

  • Menu. The menu will comprise the Home, Products, Physical Stores, Payments, and the Contact Us icons. Anytime one clicks on a menu item, it will be highlighted. A drop down submenu will also be available in the left-hand column; it will highlight the major sections under an item in the main menu. The products icon will include images of all the major product categories. The Payments icon will provide information on the applicable payment options while the Stores icon will list the physical stores locations depending on the selected country. Lastly, the Contact Us icon will include company's contact information that will also be linked to the CRM system.

  • The right-hand bar will include information on the security certificate, links to social media sites, and icons of the payment systems.

  • Mobile. The website will also be optimized for mobile applications. This step is crucial in consideration of the fact that there is a high likelihood that people will be accessing the website via various mobile applications. The intention is to ensure that the same feeling and ease of use is maintained regardless of whether a visitor is using a desktop computer of mobile phone.

  • Mood Board

  • The mood board represents a type of collage that brings together all kinds of images, colors, tests, and symbols that represents a certain concept or idea. For the sake of HEMA, the mood board will be used to set the idea of an exemplary and convenient shopping experience that comes with online shopping and delivery.

  • Style Board

  • The style board represents a collection of elements that are employed in the development of a website. It will depend on the outcomes of the desktop research; it will include the colors, fonts, and images to be used on the website. Notably, the preparation of the style board is the very first step at the technical stage of the website development.

  • Group Evaluation

  • Throughout the project, researches worked as a team. The team had to deal with diversity owing to the wide scope of the members' technical understandings of various issues concerning the project. There are members skilled in business analysis, as well as those who properly understand how to turn ideas into actions. Most importantly, the team comprises people who properly understand the qualities of a good e-commerce website.

  • The work began with the group members trying to learn about each other's strengths and how they would contribute to a successful completion of the project. The good thing with it is that the team managed to understand each other better, and this issue translated to the better working relations and enhanced teamwork throughout the project. Ultimately, the understanding of each other helped in the fast identification of the organization and quick start of the project.

  • After identifying the company, the team discussed its choice with the instructor. The instructor, in turn, advised on how to conduct the research. The team also received advice on how to tackle every section of the project in order to meet the objectives of the project. Then, the company was contacted, and the team got the first chance to communicate with Ms. Raat, who would give a deeper and valuable understanding of how HEMA operates. Ms. Raat also allowed the team members to contact her whenever and information relevant to the project was needed.

  • With support from the instructor and Ms. Raat, as well as the cooperation of the members, the team managed to complete the project in good time. There were a few concerns about the tardiness of some members at regular meetings; however, all members contributed and fully participated in the project.